How Amazon and Google’s Sustainability Claims Reveal the Deeper Challenges Big Tech Faces in Tackling Climate Change

Amazon and Google’s ambitious sustainability claims highlight not just their commitments to combating climate change, but also the complex challenges that Big Tech faces in driving real environmental progress. Their efforts reveal issues such as the massive energy demands of data centers, the reliance on carbon offsets, and the difficulty of tracking true emissions reductions—underscoring that solving climate change requires more than high-profile pledges; it demands systemic change and transparency across the entire tech industry.